
We help small businesses and early stage start-ups get to their next level of growth.
We provide tailored growth strategies and end to end marketing services that are proven to work.
Our Services Include
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Paid Advertising - Social Media and Google Ads
Organic Search / SEO
Email Marketing
Influencer Marketing
Integrated Marketing
Online Presence
Public Relations
Branding
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Growth & marketing strategy
Fractional CMO/CRO
Go to market strategy
1:1 Advisory
Team assessments & restructures
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Strategic Partnerships
Co-Marketing Partnerships
Sponsorships
Business Development
Marketing Partnerships & Collaborations
Influencer Marketing
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Marketing technology & automation
Marketing and business audits
Data reporting and analysis
Dashboard and data process set-up
Our Clients Include
Consumer tech, events, fashion, entertainment/film, travel, non-profit, wellness, children’s brands, publishing, wine & beverage, lifestyle brands, home decor, ed-tech, online communities, online education and more.

Rachel Cho Floral Design

Sabavi Home

Lorenza Rose

Piccolina Kids

Jason Scott

Barn & Willow

Zibby Books

Jolt Films
About Us
HEW Consulting was established by marketing leader, Tracy Massaro in 2017. After repeatedly hearing from Founders and CEOs who were not getting their marketing needs met, she launched HEW to provide end to end marketing strategy and services for small to medium size businesses.
Why Work With Us
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Proven Track Record
We have a proven track record of accelerating revenue growth of established companies across various industries; achieving triple-digit growth for many clients.
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Integrity and Transparency
Most importantly, we deeply care about our clients and their success. We value transparency and integrity above everything else. Our commitment to these principles defines our relationships and drives our results.
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End to End Marketing
We are comprehensive marketers, mastering all aspects from branding to performance marketing channels. As digital marketing diversifies, it becomes challenging for Founders and CEOs to ensure they have the right strategy and team.
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Strategic Business Insights
Unlike traditional marketing agencies or consulting firms, we go beyond just marketing. We take a holistic approach by assessing your entire business to quickly identify obstacles and uncover the best opportunities for profitable growth.

What Our Clients Have To Say About Us
Meet Our Founder
Tracy Massaro is a seasoned marketing leader and strategist with 20 years of consumer marketing experience. She has worked with hundreds of companies ranging from small businesses to early stage startups and established companies. Prior to starting HEW and her consulting business, she worked at Meta as a Client Partner managing the Airbnb & Lyft partnerships and was a Sr Director of Marketing at Shutterfly.
In 2017 she started HEW to make an even greater impact and help small businesses and early stage companies reach their goals. Since then, she has partnered with CEOs and Founders to accelerate growth and return on investment consistently achieving double-digit growth across a range of industries.
Tracy was born and raised in Northern California and now resides in the San Francisco Bay Area.
Ready To Grow Your Business?
Fill out the form below to book a free 30-minute call and start transforming your marketing strategy.
hello@hewconsulting.com
San Francisco, CA